The radio of yesterday, of today and of the future

Abstract

In this article, traditional Radio Broadcasting Ìs characteristics, advantages and possibilities and also the changes due to the incorporation of up-to-date information and communication technologies which are affecting production, management and languages and, above all, the diffusion and reception of media messages, are put under close scrutiny. All innovations, specially those linked to Internet, announce Radio Broadcasting of the future, a real incognita, although it keeps alluring new audiences, full of novel perspectives, needs and demands.