Social Communication Vol. 72 No. 101-102 (2001): Primer y segundo semestres

Advertising language and rhetoric

2001-12-31 89-108 https://doi.org/10.30920/letras.72.101-102.7

Authors

  • Magdalena García Toledo Universidad Nacional Mayor de San Marcos, Lima, Perú

Abstract

Research into the influence of the mass media, and television in particular, has already determined the significant presence of the media in modern life and its powerful impact on the formation of social awareness and the mobilisation of public opinion. The media are now vehicles for information, entertainment and education on a global scale.

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Details

Published

2001-12-31

Pages

89-108

Issue

Vol. 72 No. 101-102 (2001): Primer y segundo semestres

Section

Social Communication

License

Este obra está bajo una licencia de Creative Commons Reconocimiento 4.0 Internacional

How to Cite

Advertising language and rhetoric. (2001). Letras, 72(101-102), 89-108. https://doi.org/10.30920/letras.72.101-102.7

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