Lenguaje y retórica publicitaria

Magdalena García Toledo

doi:10.30920/letras.72.101-102.7

Social Communication Vol. 72 No. 101-102 (2001): Primer y segundo semestres

Advertising language and rhetoric

2001-12-31 89-108 https://doi.org/10.30920/letras.72.101-102.7

Authors

Magdalena García Toledo Universidad Nacional Mayor de San Marcos, Lima, Perú

Abstract

Research into the influence of the mass media, and television in particular, has already determined the significant presence of the media in modern life and its powerful impact on the formation of social awareness and the mobilisation of public opinion. The media are now vehicles for information, entertainment and education on a global scale.